Privacy Policy
Last updated: 15 September 2026
Lead Reactivation Agency respects your privacy and is committed to protecting your personal information.
Lead Reactivation Agency is operated by Babysteps Publishing Limited, a company registered in England and Wales.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request a demonstration, book a call or otherwise interact with us.
1. Who We Are
For personal information collected directly through this website, Babysteps Publishing Limited is generally the data controller.
Lead Reactivation Agency is the trading name used for our database reactivation and AI assisted lead engagement services.
Contact details:
Lead Reactivation Agency
Operated by Babysteps Publishing Limited
Email: [email protected]
Website: leadreactivationagency.com
2. Information We May Collect
Depending on how you interact with us, we may collect information including:
Your name.
Your email address.
Your telephone number.
Your business or company name.
Information about your industry, products or services.
Information you provide when completing a form, requesting a demonstration or booking a call.
Correspondence and communications between you and us.
Appointment and calendar information.
Technical information relating to your use of our website, such as device, browser, IP address and website usage information where collected by our technology providers.
3. How We Collect Your Information
We may collect personal information when you:
Visit our website.
Complete an online form.
Request a demonstration.
Book a strategy call or appointment.
Contact us by email, telephone, SMS or another communication channel.
Respond to communications from us.
Engage with our services.
Information may also be collected automatically through cookies and technologies used to operate, secure and analyse our website.
4. How We Use Personal Information
We may use your personal information to:
Respond to enquiries.
Provide requested demonstrations.
Arrange and manage appointments.
Communicate with you about our services.
Assess whether our services may be suitable for your business.
Provide and administer services where you become a client.
Operate and improve our website and systems.
Maintain business and communication records.
Protect our systems and prevent misuse or fraud.
Meet our legal, regulatory and contractual obligations.
Where permitted by law, communicate with you about relevant Lead Reactivation Agency services.
5. Our Lawful Bases
Where UK GDPR applies, we process personal information only where we have an appropriate lawful basis.
Depending on the circumstances, this may include:
Consent: where you have given us permission to process information for a particular purpose.
Contract: where processing is necessary to provide services you have requested or to take steps before entering into a contract.
Legitimate interests: where processing is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
Legal obligation: where we need to process information to comply with the law.
The appropriate lawful basis depends on the particular processing activity.
6. Marketing Communications
Where we send direct marketing communications, we will do so in accordance with applicable data protection and electronic communications laws.
Where required, we will obtain consent before sending marketing communications.
You may ask us to stop sending marketing communications at any time by using any unsubscribe mechanism provided or by contacting us at [email protected].
7. Database Reactivation Services
Lead Reactivation Agency provides services that may involve communicating with leads contained within a client's existing database.
When we process personal information on behalf of a client as part of a database reactivation campaign, the client will generally determine why the information is being processed and will normally act as the data controller.
Lead Reactivation Agency may act as a data processor when processing that information solely on the client's documented instructions.
Clients are responsible for ensuring that they have an appropriate lawful basis and authority for the data they provide to us and for the communications they instruct us to undertake.
Where appropriate, our respective data protection responsibilities will be documented in a separate service agreement or data processing agreement.
8. AI and Automated Systems
Our services may use artificial intelligence and automated technologies to assist with conversations, lead qualification, follow up and appointment booking.
This may involve processing information contained within communications so that the system can understand and respond to enquiries.
Where such technology is used on behalf of a client, its use will be governed by the relevant service arrangements and applicable data protection requirements.
9. Sharing Personal Information
We may use trusted third party service providers to help us operate our business and deliver our services.
These may include providers of:
Website and hosting services.
Customer relationship management systems.
Email and SMS communications.
Telephone and telecommunications services.
Appointment and calendar systems.
Artificial intelligence and automation technology.
Analytics and security services.
Professional and administrative services.
We only share personal information where reasonably necessary and subject to appropriate contractual or legal protections where required.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
10. International Data Transfers
Some technology providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps where required to ensure that the information receives an adequate level of protection in accordance with applicable data protection law.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, contractual and legitimate business requirements.
Retention periods vary depending on the nature of the information and our relationship with you.
When personal information is no longer required, we will delete or anonymise it where appropriate.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet based system can be guaranteed to be completely secure.
13. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights including:
The right to request access to personal information we hold about you.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of your personal information in certain circumstances.
The right to request restriction of processing.
The right to object to certain processing.
The right to data portability in certain circumstances.
The right to withdraw consent where processing is based on consent.
You also have the right to complain to the relevant data protection supervisory authority.
In the United Kingdom, this is the Information Commissioner's Office.
14. Cookies and Similar Technologies
Our website may use cookies and similar technologies necessary for website functionality, security, analytics and performance.
Where consent is legally required for non essential cookies, those technologies should only be used in accordance with the applicable consent requirements.
You can also control cookies through your browser settings.
15. Third Party Websites
Our website may contain links to third party websites or services.
We are not responsible for the privacy practices or content of third party websites. You should review their privacy policies before providing personal information to them.
16. Children's Privacy
Our website and services are intended for businesses and business professionals and are not directed at children.
We do not knowingly seek to collect personal information from children through this website.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, technology, services or legal obligations.
The latest version will be published on this page with an updated revision date.
18. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact:
Lead Reactivation Agency
Operated by Babysteps Publishing Limited
Email: [email protected]
Website: leadreactivationagency.com